Yggdrasil Partners with BoyleSports to Expand Reach in the UK and Ireland - Yggdrasil News

Yggdrasil Partners with BoyleSports to Expand Reach in the UK and Ireland

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Yggdrasil , a leading publisher of online casino games, has announced a new partnership with BoyleSports, one of the biggest operators in the UK and Ireland. This partnership will see Yggdrasil 's popular portfolio of slot games go live in both regions, including the well-known Vikings series and Valley of the Gods. Additionally, titles featuring Yggdrasil's innovative Game Engagement Mechanics (GEMs), such as Raptor DoubleMax and Dragon Blox GigaBlox, will also be available to BoyleSports' customers.

With this latest partnership, Yggdrasil aims to expand its presence in mature European markets and solidify its position as a leading slots provider in the industry. BoyleSports has been in the business for over 40 years, and this deal marks another significant step in the company's growth strategy.

As Yggdrasil celebrates its 10th anniversary this year, the company is focused on expanding its portfolio and geographical reach to continue its ambitious growth trajectory. This partnership with BoyleSports is a key part of that strategy, and players in both the UK and Ireland can look forward to enjoying Yggdrasil's exciting and innovative games.

Andrew Pegler, Chief Commercial Operations Officer at Yggdrasil, said: “We’re thrilled to partner with BoyleSports, an incredibly well-known brand across the UK and other regulated markets. We want to join forces with established, forward-looking brands and BoyleSports is another strong collaboration for us.”

Steve Payne, Gaming Director at BoyleSports, said: “Yggdrasil has a proud history of creating cutting edge, fan-favourite slots and we’re delighted to take its leading content live. We know our customers will enjoy this fantastic portfolio, and look forward to working with Yggdrasil for the foreseeable future.”